Verascape, Inc.
155 W. Central Rd.
Schaumburg, IL 60195
Phone: (847) 919-0873
Fax: (847) 963-6107

Verascape has revolutionized the telephone commerce channel by intersecting voice automation technology and real-time customer data. For most direct marketers, the telephone is still the way 60% or more of customer interaction is accomplished. The traditional agent-based model is becoming more expensive — and often less effective — than emerging web-based self-service models.

Verascape delivers the sophistication of web self-service and ecommerce via the telephone channel, using professional, high quality natural language speech services, and real-time customer data. The result is personalized, intuitive and fast self-service solutions at a fraction of the cost of call center agents.

Verascape's Pay-for-Success Business Model
Verascape's Pay-for-Success transaction pricing and cloud-based delivery model eliminate all risks typically inherent in new solutions implementation. Our pricing model is risk-shared — you only pay transaction fees when Verascape successfully automates a call. And, Verascape transaction pricing is all-inclusive: all costs are rolled up into a simple transaction fee structure. Cloud-based delivery ensures no ongoing operational or IT personnel commitments or costs in order to achieve savings.

Verascape has decades of experience serving the direct marketing and direct response industries. Led by our Chairman, Tom Newkirk, and our President, Scot Thomas, Verascape leads the way in telephone channel data capture and decisioning.

Verascape, located in Schaumburg, IL , was founded in 2000.

Verascape Management Team:

Tom Newkirk, Chairman

Tom Newkirk

Tom brings many years experience in technology companies, recently retiring as Chairman of Experian Information Solutions in 2002 with over 4,000 employees and over $400 million in sales annually.

Tom was also a founding member of many technology companies, including Direct Marketing Technology, Inc, and Brigar Services, Inc. Tom was a former Director at, an internet start-up company that was sold to United Airlines in 2001.

Tom is also an avid golfer and is Chairman and CEO of Saratoga National Golf Course, an upscale club and resort he built in upstate New York.

Scot Thomas, CEO

Scot Thomas

Scot is an accomplished and seasoned senior executive whose track record of achievement provides the solid foundation for Verascape’s continued success and growth.

Most recently, Scot was the Chief Executive Officer of Experian Marketing Solutions, where he managed more than 4,000 professionals. Scot has funded and been at the founding of several successful startups including Webley Systems, Direct Marketing Technology Inc., and Specialty Vacations, LLC.

Steven Thomas, COO

Steven Thomas

Steve brings many years of data processing experience with several high profile systems development on his watch for some large major companies. Recently, Steve was the Chief Development Office for Experian Marketing services responsible for the creation development, and expansion of the company’s internal process control systems, that lead to large efficiencies in the total operations of the business unit.

Steve is involved in several new successful startups, including a Natural Pet Products store, and also considers himself a gentleman farmer, working his large farm in Bull Valley..

Carla Nelson, CFO

Carla Nelson

Carla Nelson, registered CPA, came to Verascape from Gamon International, a commercial display provider. Prior to her position at Gamon International she held the position of Vice President of Finance for Experian from 1997 to 2003.

From 1981 until 1997 she held the position of CFO for Direct Marketing Technology, a leading database marketing company. She was directly Involved in the process which led to the sale of Direct Marketing Technology to Experian in 1997.

Her outside interests include travel and the Chicago Cubs.

Mike Browning, VP, Sales & Marketing

Mike Browning

Mike is the senior executive responsible for business development, marketing, and customer relationships for Verascape. He has 20 plus years of hands-on experience providing technology solutions with a quantifiable track record of helping a diverse customer base create successful outcomes in complex business environments.

Mike was the co-founder of several success start-ups including Douglas-Danielle (acquired by TransUnion) and Silicon Valley-based Inadco. Additionally, Mike has held executive-level positions with TransUnion, TargetCom, and May & Speh (acquired by Acxiom).